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Aimia gets into predictive analytics | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
Megan Haynes

Montreal-based Aimia, the company behind loyalty program Aeroplan, is getting into the predictive analytics game with a minority investment in U.S.-based Fractal Analytics. The commercial agreement is designed to deliver more comprehensive understanding of human behaviour and help clients improve on ROI, according to a release.

http://strategyonline.ca/2014/08/12/aimia-gets-into-predictive-analytics/
 

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